Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from elixirshots.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Shop Pay, Google Pay, Apple Pay, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
DATA RETENTION AND SECURITY
1. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to:
provide and operate our website and services
process transactions and manage subscriptions
maintain business records
comply with legal, tax, accounting, and regulatory obligations
resolve disputes and enforce our agreements
When personal information is no longer needed for these purposes, we take reasonable steps to delete, anonymize, or securely dispose of it in accordance with applicable law and our internal retention policies.
You may request deletion of your personal information at any time, subject to certain legal exceptions.
2. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.
These safeguards may include secure servers, encryption technologies, access controls, and monitoring procedures. However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect personal information, we cannot guarantee absolute security.
COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixels, tags, software development kits (SDKs), and similar tracking technologies (“Tracking Technologies”) to operate our website, analyze performance, personalize your experience, and deliver relevant advertising.
1. What Are Cookies and Tracking Technologies?
Cookies are small data files placed on your device or computer and often include an anonymous unique identifier. Tracking Technologies may include cookies, web beacons, pixels, tags, scripts, and similar tools that collect information when you interact with our website or emails.
2. How We Use Tracking Technologies
We use Tracking Technologies for purposes that may include:
Website functionality: enabling core features such as checkout, account login, and cart functionality
Performance and analytics: understanding how visitors use our site, which pages are visited, and how our website performs
Personalization: remembering your preferences and improving your experience
Marketing and advertising: delivering advertisements that may be more relevant to your interests and measuring the effectiveness of advertising campaigns
Security and fraud prevention
3. Types of Tracking Technologies We Use
We may use the following categories of Tracking Technologies:
Strictly necessary cookies: required for the website to function properly
Performance and analytics cookies: to understand and improve site usage (for example, Google Analytics)
Functional cookies: to remember choices you make and enhance functionality
Advertising and targeting cookies: to deliver interest-based advertising and measure marketing performance
These technologies may be set by us or by third parties that provide services on our behalf, such as analytics providers, ecommerce tools, and advertising partners.
4. Third-Party Tracking and Advertising
We may allow third parties to use Tracking Technologies on our website to help us:
analyze traffic and usage trends
deliver advertisements on other websites or platforms
measure the effectiveness of advertising
understand consumer interactions across devices and websites
These third parties may collect information about your online activities over time and across different websites.
5. Your Choices and Controls
You have choices regarding the use of Tracking Technologies:
Browser controls: Most browsers allow you to remove or reject cookies through your browser settings. Please note that blocking cookies may affect site functionality.
Advertising opt-outs: You can opt out of some interest-based advertising by visiting:
Digital Advertising Alliance: https://optout.aboutads.info
Network Advertising Initiative: https://optout.networkadvertising.org
European users: https://www.youronlinechoices.eu
Platform controls: Some third-party platforms (such as Google, Meta, and others) provide their own ad-preference and opt-out tools.
If you are a California resident, you may also have the right to opt out of the “sale” or “sharing” of personal information for targeted advertising as described in the California Privacy Rights section above.
6. Do Not Track Signals
Some browsers transmit “Do Not Track” signals. At this time, our website does not respond to “Do Not Track” signals due to the lack of a consistent industry standard.
Your privacy rights
Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:
Request access to the personal information we hold about you
Request correction of inaccurate personal information
Request deletion of your personal information
Opt out of certain uses of your personal information, including marketing communications
Request information about how we collect, use, and share personal information
How to Submit a Request
To exercise your privacy rights, please contact us at:
Subject line: “Privacy Request”
Please include your full name, the email address associated with your account or order, and the specific request you are making.
Verification of Requests
To protect your privacy and security, we may need to verify your identity before processing your request. This may include confirming information associated with your recent orders or account.
Response Timing
We will respond to verifiable consumer requests within the time required by applicable law and make reasonable efforts to fulfill your request promptly.
Authorized Agents
Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require proof that the agent is authorized to act for you.
Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights.
Behavioral advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
CALIFORNIA PRIVACY RIGHTS
CALIFORNIA PRIVACY RIGHTS
This section applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”) and is intended to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”).
1. Categories of Personal Information We Collect
In the past 12 months, we may have collected the following categories of personal information:
Identifiers: name, email address, phone number, billing and shipping address, IP address
Commercial information: products purchased, order history, subscription information
Internet or network activity: browsing history on our site, interactions with our website, device information
Geolocation data: approximate location based on IP address
Payment and transaction information: purchase details (payment processing is handled by third-party processors)
Customer service communications: messages, emails, or other correspondence you send us
We collect this information directly from you, automatically through your interaction with our website, and from service providers that help us operate our business.
2. How We Use Personal Information
We use personal information for purposes that may include:
Processing transactions and fulfilling orders
Managing subscriptions and customer accounts
Providing customer support
Communicating with you about orders, products, promotions, or changes to our services
Improving our website and offerings
Detecting security incidents and preventing fraud
Marketing and advertising
Complying with legal obligations
3. Categories of Personal Information Disclosed
In the past 12 months, we may have disclosed personal information to service providers and third parties for business purposes, including:
Payment processors
Website hosting and ecommerce platforms
Shipping and fulfillment partners
Customer support platforms
Marketing, analytics, and advertising partners
Legal, accounting, and compliance providers
We disclose information only as necessary to operate our business, comply with legal requirements, and provide our services.
4. Sale or Sharing of Personal Information
We do not sell personal information for money. However, we may share personal information with advertising and analytics partners in a way that may be considered a “sale” or “sharing” under California law.
California residents have the right to opt out of the sale or sharing of personal information for targeted advertising purposes.
You may submit an opt-out request by contacting us at:
Subject line: “California Privacy Request”
(If you later add a cookie banner or “Do Not Sell or Share My Personal Information” link, this section can reference that as well.)
5. Your California Privacy Rights
If you are a California resident, you have the right to:
Know what personal information we collect, use, disclose, share, or sell
Access the personal information we hold about you
Delete personal information we collected from you (subject to legal exceptions)
Correct inaccurate personal information
Opt out of the sale or sharing of personal information
Limit the use and disclosure of sensitive personal information (if applicable)
Not receive discriminatory treatment for exercising any of your privacy rights
6. Exercising Your Rights
To exercise any of the rights described above, please submit a request to:
Subject line: “California Privacy Request”
Please include your full name, email address, and the nature of your request.
We may need to verify your identity before processing your request. We will respond to verifiable consumer requests within the time required by applicable law.
You may designate an authorized agent to make a request on your behalf. We may require proof of authorization.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
How to Contact Us About Privacy
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you may contact us using the information below.
We encourage you to contact us for:
Privacy-related questions
Requests to access, correct, or delete personal information
California privacy rights requests
Opt-out requests
Concerns about how personal information is used or shared
Privacy Contact Information
Email (Privacy Inquiries): 📧 hello@elixirshots.com
(or another dedicated privacy inbox you choose)
When contacting us about privacy matters, please include “Privacy Request” or “Data Request” in the subject line so we can route your request appropriately.
Mailing Address: Elixir Shots Attn: Privacy Team [Insert your business mailing address here]
Submitting a Data Rights Request
If you are submitting a request to exercise your privacy rights, please provide enough information for us to verify your identity and describe your request. We may need to request additional information to confirm your identity before processing certain requests, as permitted by law.
Authorized agents submitting requests on behalf of a consumer may be required to provide proof of authorization.
We will respond to verified requests within the timeframes required by applicable law.
Children’s Privacy
Elixir Shots’ website and services are not intended for children under the age of 13 (or under 16 where applicable under certain privacy laws), and we do not knowingly collect personal information from children.
We do not knowingly request, collect, use, or disclose personal information from children under 13. If you are a parent or legal guardian and believe that your child has provided personal information to us, please contact us immediately using the information in the “Contact Us” section of this Privacy Policy.
If we become aware that we have inadvertently collected personal information from a child under 13, we will take reasonable steps to promptly delete such information from our records.
California-Specific Children’s Privacy Disclosure
Under California law, minors under the age of 16 are afforded specific privacy rights.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
We do not knowingly collect personal information from children under 13 without verifiable parental consent.
If we learn that we have collected personal information from a child under 13 without appropriate consent, we will delete that information as required by applicable law.
Parents or guardians may contact us to request access to or deletion of a child’s information.
Third-Party Sharing & Business Transfers
We may share your personal information with third parties as described below. We do not sell your personal information. We share personal information only as reasonably necessary to operate our business, provide our products and services, comply with the law, and protect Elixir Shots and our customers.
1. Service Providers & Business Partners
We may disclose personal information to third-party service providers and business partners that perform services on our behalf, including but not limited to:
E-commerce, website hosting, and technology providers
Payment processors and fraud-prevention services
Order fulfillment, warehousing, and logistics partners
Customer service and communications platforms (email, SMS, and chat tools)
Marketing, advertising, and analytics providers
IT, cloud storage, and security vendors
Professional advisors (including legal, accounting, auditing, insurance, and consulting firms)
These parties are permitted to use personal information only to perform services for us and in accordance with our instructions. They are contractually required to safeguard personal information.
2. Advertising, Analytics & Marketing Partners
We may share limited personal information with advertising, marketing, and analytics partners to:
Deliver and measure advertising and promotional campaigns
Analyze website usage and customer engagement
Improve our products, services, and marketing performance
Provide relevant content and offers
These partners may use cookies, pixels, SDKs, and similar technologies. You can manage cookie preferences through your browser settings and, where available, our cookie management tools.
3. Legal Obligations & Protection of Rights
We may disclose personal information where we believe it is necessary to:
Comply with applicable law, regulation, legal process, or governmental request
Enforce our Terms of Service or other agreements
Protect the rights, property, security, or safety of Elixir Shots, our customers, or others
Detect, prevent, investigate, or address fraud, misuse, security, or technical issues
4. Business Transfers
If Elixir Shots is involved in or considering a corporate transaction — including a merger, acquisition, reorganization, sale of assets, financing, or bankruptcy — personal information may be disclosed to third parties such as advisors, investors, lenders, and prospective purchasers and may be transferred as part of that transaction.
If a transfer occurs, personal information will remain subject to protections consistent with this Privacy Policy unless you are notified of any material changes.
5. Aggregated or De-Identified Information
We may share aggregated or de-identified information that cannot reasonably be used to identify you for business, analytical, research, marketing, or operational purposes.
California Privacy Rights (CPRA Notice)
This section applies to California residents and supplements the information above.
Categories of Personal Information Shared
In the past twelve (12) months, we may have shared the following categories of personal information for business purposes:
Identifiers (such as name, email address, IP address, and order information)
Commercial information (such as purchase history)
Internet or network activity (such as interactions with our website)
Geolocation data (approximate location derived from IP address)
Customer service communications
We share this information with:
Service providers and contractors
Advertising and analytics partners
Payment processors and logistics partners
Professional advisors and compliance partners
No Sale of Personal Information
Elixir Shots does not sell personal information for monetary consideration.
However, some data sharing for targeted advertising purposes may be considered “sharing” under California law.
California residents have the right to opt out of the “sharing” of personal information for cross-context behavioral advertising.
You may exercise this right by:
Adjusting your cookie settings
Using browser-based opt-out signals such as Global Privacy Control (GPC) where supported
Contacting us using the information listed in the “Contact Us” section of this Privacy Policy
Your California Privacy Rights
California residents have the right to:
Know what personal information we collect, use, disclose, and share
Request access to and deletion of personal information
Request correction of inaccurate personal information
Opt out of the sale or sharing of personal information
Limit the use and disclosure of sensitive personal information (where applicable)
Not be discriminated against for exercising privacy rights
Requests may be submitted through the contact methods listed in our Privacy Policy. We may verify your request as permitted by law.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@elixirshots.com.
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